With a few decades of working in the Toronto corporate advertising scene behind me, and still a few more to go, I must say that things have changed, and are still changing even faster than the newest, freshest faces can catch up with. Part of the pure understanding of the advertising rat race is founded on knowing what to pay attention to and what not to. The death of print, cable cutting, mobile device obsession, influencers, the deformation of branding, and paid search are just a few of the things that keep it interesting.
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
There are still few things that work well and will never change. Listen to your customer. Bring value to your market. Show up at the right party. Find your ideal differentiator. Be brave. Be sure. Be real.